To relieve some of the stress we humans put on our planet through radically changing transportation with innovative and disruptive technologies. Our way is a dedication towards increasing efficiency, promoting sustainable use of energy and minimizing energy-dependency on fossil fuels.
Become the top choice in-wheel motor technology company for the automotive industry by 2020 – as a developer and as a manufacturer. We will offer the best-in-class technology and know how, based on safety, reliability, cost and performance. Later on, we plan to revolutionize passenger vehicles and leverage our quality and technology to spread our leading position into other segments in land (e.g. heavy-duty, transport, commercial), marine and air vehicles.