{"id":11833,"date":"2026-06-22T11:40:22","date_gmt":"2026-06-22T10:40:22","guid":{"rendered":"https:\/\/in-wheel.com\/?p=11833"},"modified":"2026-06-24T14:10:44","modified_gmt":"2026-06-24T13:10:44","slug":"roberto_fedeli_welcoome","status":"publish","type":"post","link":"https:\/\/in-wheel.com\/sl\/news\/roberto_fedeli_welcoome\/","title":{"rendered":"Roberto Fedeli, welcome!"},"content":{"rendered":"<h1><span class=\"break-words tvm-parent-container\"><span dir=\"ltr\">When you are building a product for the highest levels of performance automotive, the people who understand that world best matter. <\/span><\/span><\/h1>\n<p><span class=\"break-words tvm-parent-container\"><span dir=\"ltr\">That is why we are honoured to welcome<span class=\"white-space-pre\"> <\/span><span><a id=\"ember39\" class=\"ember-view\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/roberto-fedeli-05928aa\/\">Roberto Fedeli<\/a><\/span><span class=\"white-space-pre\"> <\/span>as an advisor to Elaphe. \ud83d\ude4c\ud83c\udffd<\/span><\/span><\/p>\n<p><span class=\"break-words tvm-parent-container\"><span dir=\"ltr\"><span><\/span><span>\u00a0<img decoding=\"async\" class=\"alignnone wp-image-11835 lazyload\" data-src=\"https:\/\/in-wheel.com\/wp-content\/uploads\/2026\/06\/H2A2117-2.jpg\" alt=\"\" width=\"759\" height=\"506\" data-srcset=\"https:\/\/in-wheel.com\/wp-content\/uploads\/2026\/06\/H2A2117-2.jpg 1600w, https:\/\/in-wheel.com\/wp-content\/uploads\/2026\/06\/H2A2117-2-300x200.jpg 300w, https:\/\/in-wheel.com\/wp-content\/uploads\/2026\/06\/H2A2117-2-1024x683.jpg 1024w, https:\/\/in-wheel.com\/wp-content\/uploads\/2026\/06\/H2A2117-2-18x12.jpg 18w, https:\/\/in-wheel.com\/wp-content\/uploads\/2026\/06\/H2A2117-2-600x400.jpg 600w, https:\/\/in-wheel.com\/wp-content\/uploads\/2026\/06\/H2A2117-2-180x120.jpg 180w, https:\/\/in-wheel.com\/wp-content\/uploads\/2026\/06\/H2A2117-2-375x250.jpg 375w\" data-sizes=\"(max-width: 759px) 100vw, 759px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 759px; --smush-placeholder-aspect-ratio: 759\/506;\" \/><\/span><\/span><\/span><\/p>\n<p><span class=\"break-words tvm-parent-container\"><span dir=\"ltr\">With a rich career spanning senior technical leadership roles such as Technical Director at Ferrari, CTO for Alfa Romeo and Maserati, and Group CTO at Aston Martin, Roberto has helped shape some of the industry&#8217;s most iconic performance vehicles. His technical leadership, vision and experience have left a lasting mark on the very segment we are addressing with our Sonic. For Elaphe, his support is more than recognition. It is a meaningful signal that Sonic is addressing the right questions.<span><br \/>\n<\/span><span><br \/>\n<\/span>As Roberto puts it: <\/span><\/span><\/p>\n<h2><em><span class=\"break-words tvm-parent-container\"><span dir=\"ltr\">\u201cDistributed drive is the natural next step for high-performance segment. As power levels rise, the challenge is no longer only generating performance, but controlling it with precision. While different implementations will emerge, I believe in-wheel technology offers the most capable path to unlock the full potential of distributed drive. What Elaphe is doing with Sonic is one of the most interesting approaches I have seen in this space, and I believe we will see it in performance series very soon.&#8221;<\/span><\/span><\/em><\/h2>","protected":false},"excerpt":{"rendered":"<p>When you are building a product for the highest levels of performance automotive, the people who understand that world best matter. That is why we are honoured to welcome Roberto Fedeli as an advisor to Elaphe. \ud83d\ude4c\ud83c\udffd \u00a0 With a rich career spanning senior technical leadership roles such as Technical Director at Ferrari, CTO for&#8230;<\/p>","protected":false},"author":3,"featured_media":11835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-11833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roberto Fedeli, welcome! - Elaphe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-wheel.com\/sl\/news\/roberto_fedeli_welcoome\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roberto Fedeli, welcome! - Elaphe\" \/>\n<meta property=\"og:description\" content=\"When you are building a product for the highest levels of performance automotive, the people who understand that world best matter. 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