When you are building a product for the highest levels of performance automotive, the people who understand that world best matter.

That is why we are honoured to welcome Roberto Fedeli as an advisor to Elaphe. 🙌🏽

 

With a rich career spanning senior technical leadership roles such as Technical Director at Ferrari, CTO for Alfa Romeo and Maserati, and Group CTO at Aston Martin, Roberto has helped shape some of the industry’s most iconic performance vehicles. His technical leadership, vision and experience have left a lasting mark on the very segment we are addressing with our Sonic. For Elaphe, his support is more than recognition. It is a meaningful signal that Sonic is addressing the right questions.

As Roberto puts it:

“Distributed drive is the natural next step for high-performance segment. As power levels rise, the challenge is no longer only generating performance, but controlling it with precision. While different implementations will emerge, I believe in-wheel technology offers the most capable path to unlock the full potential of distributed drive. What Elaphe is doing with Sonic is one of the most interesting approaches I have seen in this space, and I believe we will see it in performance series very soon.”